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I-Vape Vial Viends Imarike yoPhando: Is Consumer Choice Actually Decreasing Despite More Product Options? As the vaping industry continues to burgeon, more brands and products enter the market, making it seem like consumers have a plethora of options at their fingertips. Nangona kunjalo, a closer examination reveals a complex reality: while the number of vape products has certainly increased, the concentration of power among a few key brands raises concerns about whether consumer choice is genuinely expanding or contracting. This article investigates the market dynamics of vape brands and offers insights into the implications for consumers. Understanding Market Concentration in the Vape Industry Market concentration refers to the extent to which a small number of firms dominate total sales within an...